[Last updated: (on July 4, 2023)]
OUR APPROACH TO PRIVACY
CENTIFIC operates a platform ("Pitaya") that enhances our customers’ existing security and inventory systems by leveraging the power of computer vision and generatively executed artificial intelligence, operated with a commitment to ethical and responsible practices. Pitaya delivers intelligent store solutions to address industry-wide challenges such as shrinkage, workplace safety, stockout, and customer behavior visibility. Users can visit our websites under the https://www.pitaya.ai/ domain (our "Website") and browse and subscribe to the Pitaya solution.
INFORMATION WE COLLECT ABOUT YOU
We collect Information from you directly, from the devices you use to interact with us, and from third parties. If you choose not to provide Information, we may not be able to provide certain services to you or respond to your requests. We may combine Information together and with other information we obtain from our business records. We may use and disclose information that we aggregate (compile to create statistics that cannot identify a particular individual) or de-identify (strip Information of all unique identifiers such that it cannot be linked to a particular individual) at our discretion.
Information you give us
You may provide the following Information to us directly:
Information we collect automatically
Information we collect from other sources
We may collect the following Information about you from third-party sources:
HOW WE USE YOUR INFORMATION
We may use any of the Information we collect for the following purposes:
HOW WE SHARE YOUR INFORMATION
We may share any of the Information we collect with the following recipients.
SECURITY AND TRANSFERRING YOUR INFORMATION
We implement appropriate technical and organizational measures to protect your Information against accidental or unlawful destruction, loss, change, or damage. All Information we collect will be stored on secure servers. All electronic transactions entered into via our Website will be protected by SSL encryption technology. While we use these precautions to safeguard your Information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.
International Transfers of your Information
We may store Information about you for as long as we have a legitimate business need for it.
YOUR OPTIONS AND RIGHTS IN RESPECT OF YOUR INFORMATION
Your Account: Please visit your account page to update your account information.
Email Unsubscribe: If you do not wish to receive marketing information from us or wish to opt out of future email promotions from us, please contact us. Please note that all promotional messages you receive from us will include an option to opt out of future email communications.
Jurisdiction-Specific Rights: You may have certain rights with respect to your Information depending on your location or residency. Please see “Privacy Disclosures for Specific Jurisdictions” below. Please contact us to exercise your rights.
PRIVACY DISCLOSURES FOR SPECIFIC JURISDICTIONS
European Economic Area, United Kingdom, and Switzerland
We process “personal data,” as that term is defined in the European Union’s General Data Protection Regulation (“GDPR”).
Your rights under the GDPR: If you are located in the European Economic Area (“EEA”), U.K., or Switzerland, you have the right to lodge a complaint to the Supervisory Authority in your jurisdiction. Contact details for Supervisory Authorities are available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you are located in the EEA, U.K., or Switzerland, you have the following rights:
California Privacy Rights; “Shine the Light” Law: California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. Please contact us to obtain this information. We do not share your personal information with third parties for those third parties’ direct marketing purposes.
California Consumer Privacy Act
California law requires us to disclose information regarding the categories of personal information that we have collected about California consumers (as that term is defined in the California Consumer Privacy Act ("CCPA")), the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we share personal information. You have the right to be free from discrimination based on exercise of your CCPA rights. To the extent we collect personal information that is subject to the CCPA, that information, our practices, and your rights are described below.
Notice at Collection Regarding the Categories of Personal Information Collected
You have the right to receive notice of certain information about our data collection, use, and disclosure. The following table summarizes the categories of personal information we collect; the categories of sources of that information; whether we disclose, sell, or share that information to service providers or third parties, respectively; and the criteria we use to determine the retention period for such information. The categories we use to describe personal information are those enumerated in the CCPA. We collect this personal information for the purposes described above in “How We Use Your Information.”
|Category||Information Type||Source||We disclose to:||We sell to/share with:|
|Identifiers||Contact information or personal characteristics (name; email address; postal address; telephone number; signature)Social media handles||You; our social media pages; third party lead generation and commercial data providers||Service Providers||Not sold/shared|
|Financial Information||Payment card dataBank account informationCredit information||You||Service Providers||Not sold/shared|
|Protected Classifications and Other Sensitive Data||Gender||You||Service Providers||Not sold/shared|
|Commercial Information||Transaction information Billing and payment recordsOrder history||You||Service Providers||Not sold/shared|
|Geolocation Information||Coarse (information that describes location at ZIP code-level or less precision)||You; our analytics partners||Service Providers||Not sold/shared|
|Internet or Electronic Network Activity Information||IP addressDevice identifier (e.g., MAC)Advertising identifier (e.g., IDFA, AAID)Information provided in URL string (e.g., search keywords)Cookie or tracking pixel informationInformation about your interaction with our website, app, email correspondence, or productsBrowsing historySearch historyDiagnostic information (e.g., crash logs, performance data)||You; our analytics partners||Service Providers||Not sold/shared|
|Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information||Call recordings PhotographsVideo||You||Service Providers||Not sold/shared|
|Professional or Employment-Related Information||Current employerJob title||You||Service Providers||Not sold/shared|
|Inferences Drawn About You||User profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes||You; our analytics partners||Service Providers||Not sold/shared|
|Content of Communications||Contents of phone calls or emails||You||Service Providers||Not sold/shared|
|Contacts||List of contacts that you supply to us||You||Service Providers||Not sold/shared|
We determine the retention period for each of the categories of personal information listed above based on (1) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (2) any legal or regulatory requirements applicable to such information, (3) internal operational needs, and (4) any need for the information based on any actual or anticipated investigation or litigation.
Entities to whom we disclose information for business purposes are service providers, which are companies that we engage to conduct activities on our behalf. We restrict service providers from using personal information for any purpose that is not related to our engagement.
Entities to whom we “sell” or with whom we “share” information are third parties. Under the CCPA, a business “sells” personal information when it discloses personal information to a company for monetary or other benefit. A company may be considered a third party either because we disclose personal information to the company for something other than an enumerated business purpose under California law, or because its contract does not restrict it from using personal information for purposes unrelated to the service it provides to us. A business “shares” personal information when it discloses personal information to a company for purposes of cross-context behavioral advertising. We do not “sell” or “share” personal information.
Your Rights Under the CCPA
If you are a California resident, you have the right to know and request access to and deletion of personal information. You have the right to requet access to personal information collected about you and information regarding the categories of sources of that information, the purposes for which we collect it, and the categories of third parties and service providers to whom we disclose it. You also have the right to request in certain circumstances that we correct personal ifnormation that we have collected about you and to delete perosnal information that we have collected directly from you.
Colorado, Connecticut, Utah, and Virginia
Residents of the States of Colorado, Connecticut, Utah, and Virginia have the following rights:
Residents of these states can exercise their rights by contacting us at using one of the methods listed below.
If you are a Nevada resident, you may opt out of the sale of “Personally Identifiable Information” for monetary consideration to a person for that person to license or sell such information to additional persons. “Personally Identifiable Information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.
LINKS TO THIRD-PARTY SITES
Our Website may, from time to time, contain links to and from third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
OUR POLICY TOWARDS CHILDREN
Our Service is not directed at persons under 18, and we do not knowingly collect Information from children. If you become aware that your child has provided us with Information without your consent, then please contact us using the details below so that we can take steps to remove such information.
CHANGES TO THIS POLICY